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Business Bitesize: dissolve your business stress – build the enthusiasm in your team...

05 August 19

As a leader, you determine your team’s level of enthusiasm. And without enthusiasm your people will be a major source of stress and strain to you.

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Bernadette Jiwa & the Story of Telling:Rethinking Customer Loyalty

05 July 19

Instead of only measuring, rewarding and expecting loyalty, we should focus on measuring how we demonstrate it.

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Business Bitesize: want to grow your sales? Don’t hire a relationship builder...

05 June 19

To earn the right to a profitable customer relationship you need to recruit or train your sales people in skills of being a "Challenger".

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Bernadette Jiwa & the Story of Telling: Get Specific

05 May 19

The more specific you can be about who your work is for and who it’s not for, the better your chances of gaining traction with more people.

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Bernadette Jiwa & the Story of Telling: Reverse Marketing

05 April 19

The most logical thing in the world is to build your marketing strategy around the kind of customer you want to attract.

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Bernadette Jiwa & the Story of Telling: Persuade On Purpose, with Purpose

05 March 19

If we’re in the business of making things that change people’s lives for the better, we must master the art of persuasion to help people make decisions they’re glad about.

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