Latest News

Bernadette Jiwa & the Story of Telling:Rethinking Customer Loyalty

05 June 19

Instead of only measuring, rewarding and expecting loyalty, we should focus on measuring how we demonstrate it.

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Bernadette Jiwa & the Story of Telling: Get Specific

05 May 19

The more specific you can be about who your work is for and who it’s not for, the better your chances of gaining traction with more people.

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Bernadette Jiwa & the Story of Telling: Reverse Marketing

05 April 19

When you can tell that story well, you’ll be something to someone.

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Bernadette Jiwa & the Story of Telling: Persuade On Purpose, with Purpose

05 March 19

If we’re in the business of making things that change people’s lives for the better, we must master the art of persuasion to help people make decisions they’re glad about.

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Bernadette Jiwa & the Story of Telling: When did one day become never?

05 February 19

‘One day’ becomes never when we fail to take the first step.

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The Feedback Fallacy-Marcus Buckingham & Ashley Goodall, Harvard Business Review

05 January 19

We, humans, excel only when people who know us and care about us tell us what they experience and what they feel, and in particular when they see something within us that really works.

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